It is a platform integrating the data gathered and generated by the Mucount or any other sensors supplying data to the system. All the data is gathered on a real-time basis. It is visualised on interface screens through the dedicated dashboards.
The isensor has a set of tools and modules. They are constantly created and adjusted to work with data recipients. Clouds, APIs, applications allow for a very quick transfer of data to other systems.
The kind and quality of data gathering enables the platform modules to carry out remote (mobile) marketing activities such as “location based” ones.